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15 years after its creation, Solution BI, a consulting and services company specializing in Data, is taking a new step in its development with a new identity: SBI. This simplified brand name and more modern, accurate image reflect the spirit of this international, human-sized group that combines the agility of a startup with a strong, meaningful, and committed brand.
Paris, April 7, 2025 – Solution BI, a consulting and services company specializing in data and digital transformation, founded in 2009 and operating internationally, announces its rebranding to SBI.
Since its foundation in 2009, Solution BI has established itself as a data expert, capable of supporting mid-sized and large enterprises in all their transformation and performance acceleration challenges by leveraging their data.
Over the past 15 years, the group has expanded across all continents, providing multinational companies with global support across all time zones. At the same time, its regional offices have strengthened their expertise and now provide the full range of consulting, project implementation, and training services locally. Today, SBI's areas of expertise extend far beyond Business Intelligence, covering the entire data lifecycle and its many applications.
This is why the group's identity has been thoroughly redesigned, featuring a brand name that is easier to pronounce and a more modern, internationally recognizable image.
“This name change, and visual identity evolution go beyond aesthetics. They represent the structuring of our consulting and service offerings around Data, AI, and EPM. They also reflect our ambition, personality, and commitment to our clients, partners, and talents,” explains Thomas Lusson, CEO of SBI.
“The name Solution BI, historically linked to Business Intelligence, could sometimes feel limiting when it came to representing the full scope of our expertise —particularly in supporting finance departments. SBI now fully embodies our complete expertise: Data, AI, and Performance Management. Our core values remain unchanged: Excellence, Team Spirit, Listening, Commitment, and Enthusiasm continue to drive everything we do,” says Cédric Ficheux, Co-President and Co-Founder of SBI.
“This new name also reflects our international ambition. Shorter, more impactful, and free of linguistic barriers, SBI strengthens our global presence and enables us to better support our clients and partners wherever they are,” adds Loïc Cotté, Co-President and Co-Founder of SBI.
More than just a design guide, the new brand identity is the foundation of SBI—a strong, consistent -, and recognizable brand with meaning and impact.
The iconic lightbulb from the historical logo, symbolizing SBI’s core DNA—innovation and ideas—has been refined into a premium style, aligning with SBI’s positioning and day-to-day operations. The brand promise has been distilled to its essence: “Performance Through Data.”
About SBI:
With over 300 experts worldwide, SBI supports mid-sized and large enterprises in optimizing their performance, digitizing their processes, managing data governance, analyzing and visualizing data, and advancing artificial intelligence initiatives.
SBI provides consulting, solution integration, support, and training across the entire data lifecycle—from audits and solution benchmarking to implementation, integration, and use case development. SBI is recognized for its expertise in the most relevant and high-performing solutions on the market, including Snowflake, Microsoft, Strategy, Fivetran, Dataiku, Pigment, CCH Tagetik, Oracle and more
SBI operates across all time zones, with locations in North America (Canada, USA, Mexico), France, Africa and the Middle East (Morocco, Turkey, UAE), and Asia-Pacific (Thailand, Cambodia, Singapore, Australia).
